Great White Ads MCP

Google Ads reporting and analysis for Great White

Great White Ads MCP is an internal tool operated by Great White, a media intelligence agency. It helps authorized Great White staff retrieve and analyze Google Ads performance for accounts they are permitted to access, including authorized client accounts.

What the tool does

• Retrieves account, campaign, ad-group, advertisement and keyword information relevant to a requested report.
• Reviews advertising metrics such as spend, impressions, clicks, conversions and conversion value.
• Compares reporting periods and campaigns, summarizes findings and supports performance recommendations.

The tool provides read-only reporting and analysis. It does not create, edit, pause or publish campaigns, change budgets or bids, or upload customer lists. Recommendations require separate human review and action.

How access and analysis work

An authorized user grants access through Google's authorization process. Access remains limited by that user's existing Google Ads permissions. Users sign in directly with Google; Great White Ads MCP does not ask for their Google password.

The tool runs through a local MCP server connected to ChatGPT using an OpenAI Secure MCP Tunnel. When a user requests an analysis, relevant Google Ads query results are sent to OpenAI for ChatGPT to produce the response. Those results and generated reports may contain confidential account information and may remain in conversation history or saved files.

Great White keeps model training disabled for the ChatGPT account used for this integration. This does not automatically delete chat history. Our privacy policy explains storage, permitted use, retention and deletion.

Who can use it

The tool is intended for authorized Great White staff. This page describes the tool publicly; it does not give visitors access to client accounts or provide public registration.

Privacy and control

Read our Privacy Policy, particularly Section 19, for details about Google Ads data and ChatGPT processing.

You can revoke the application's Google authorization in Google Account Connections. Revocation stops future access using that authorization; deletion of existing conversations and reports requires a separate request or action.

For privacy, access or deletion requests, contact [email protected].

Operated by Great White, Beirut, Lebanon.